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Suggestions for effective banner promotion
Using animations in your banners is a really great idea to help your clickthr ratio. Animations can increase your clickthru by 5% to 10% and can usually out preform static banners at times as much as 4 to 1. The use of bright somewhat tacky color combinations really grabs attention and gets noticed ... That's the key, it's to make a banner that will grab the users attention!

Always choose a relevant banner one closest to the content of the particular page or site that the banner will appear on. What good is it to display a banner about spicy steaks when you host a site for vegetarians!

The banner you use will usually be the sole key to any sale or referal that you can make, and that means more money for you. So it's important that you keep track of banner perfomance. Record the stats, such as hits sent, clicks sent, sales, etc. Face it, would you want to keep a banner on your page knowing that it produced 100 hits, but not even one sale or referral where you get some money? And even if you display banners where you get paid per click, the person you are advertising will probably reward you if they see that you're able to send quality traffic.

Finally, don't abuse the word FREE on your banners. Even though this can really boost your clickthru's, you might notice a considerable lower rate of paying hits. So what's better? Hits or hits that actually make you money? You will have to be the judge of that. Take a look at our advertising tips page for even more techniques you can use!

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